You've built something. Let's figure out what comes next, and get it moving.
I’m Matt Hogan. I help founders grow their businesses, build stronger teams, and take important work off their plate.
Tell me what you're working onBuilt through leadership roles, advisory and consulting engagements, major account ownership, and supplier and brand partnerships.
Identify the revenue opportunities worth pursuing and what it will take to earn them.
Give your team the structure and visibility to make decisions and follow through.
Senior leadership and hands-on execution for work that keeps getting pushed back.
How I Work
Connect the parts. See the whole.
Turn ideas into working solutions.
Listen closely. Challenge thoughtfully.
Move across functions. Keep work moving.
Take responsibility. Follow through.
Sustained DTC growth versus pre-COVID levels.
Owned the DTC P&L and led ecommerce, sales, marketing, customer experience and fulfillment. As Chief of Staff, led company-wide planning and accountability.
Led the B2B sales team and revenue portfolio serving Michelin-starred restaurants, hospitality groups and specialty food retailers.
Read the Island Creek case studyMultiple businesses. A consistent record of growth.
Led strategy, budgets, teams, and operations across ecommerce, physical retail, and major marketplaces. Delivered growth across every P&L I’ve owned, including 400% growth over five years.
Among Wayfair’s first 50 employees and a founding-team member of AllModern. Built across brand partnerships, category ownership, international expansion and delivery innovation.
Read the Wayfair & AllModern case studyFree · 2-minute business check-in
Five questions to help you spot the friction, focus your effort and decide what to tackle first.
Find my starting pointInstant results. No email required.
Explore the assessments, plans, dashboards and revenue models we can build around your business.
Find the friction, pressure-test the opportunities, and decide what deserves attention first.
View the sample →Turn priorities into owners, deadlines, decision points, and a rhythm that keeps work moving.
Explore the plan →Connect sales, margin, customers, and operations to the decisions you need to make.
Explore the dashboard →Revenue modeling
Where does the money come from? What does it take to grow? I work with founders to connect revenue streams, costs and new opportunities in one practical business model.
Explore the model →Illustrative samples with fictional data. Actual deliverables are tailored to each engagement.
A focused project or ongoing fractional leadership, built around the work your business needs.
We agree on priorities, outputs, and a weekly or project fee before getting started.
Review the business, the numbers and what’s getting in the way.
Agree on priorities, owners and what a useful outcome looks like.
Move the work forward and equip your team to sustain it, with a clear handoff or ongoing support.
I’m Matt Hogan, a Boston-based business leader with more than 20 years across ecommerce, sales, marketing, operations, and general management.
My work spans consumer brands, manufacturing, retail and hospitality, from early-stage building to leading established teams.
I lead with curiosity, challenge familiar assumptions and help teams turn new ideas into better ways of working. By connecting people, economics and emerging technology, I help growing businesses move ahead of the curve.
MBA, Boston University Questrom School of Business
BA, Mathematics · Computer Science · University of New Hampshire
Boston Latin School
Boston-based / Retail, CPG & hospitality
Work directly with Matt Hogan on growth strategy, ecommerce, business operations and fractional leadership. Start with a defined project or ongoing support that connects the plan to the people, numbers and work behind it.
Explore consulting services & common questions →Tell me what you're building, where you're stuck, or what you haven't had time to tackle.
Off the clock / On the record
For the drive home, a walk, or finally closing the laptop. A founders playlist with a little Boston college radio, new wave, early alternative, and room to dance.
You can have a lot on your plate and still have excellent taste in music.
Founder’s Wry Journey Through Business Woes
Open in Spotify
