You've built something. Let's figure out what comes next, and get it moving.
I’m Matt Hogan. I help founders and business owners turn complex growth and operating challenges into clear priorities, stronger systems, and action.
Tell me what you're working on
Get clear on where the next dollar should come from and what it will take to earn it.
Build the structure and visibility to make better decisions and follow through on them.
Bring senior leadership and hands-on execution to the work that keeps getting pushed back.
Sustained DTC growth versus pre-COVID levels.
Leadership spanning ecommerce, sales, marketing, customer experience, and fulfillment, with ownership of the DTC P&L.
A connected view of acquisition, retention, product, margin, and delivery. A growth plan has to work for the customer and for the people responsible for fulfilling the promise.
Approximate P&L scope across ecommerce and physical retail.
General management experience spanning major retail and marketplace channels, with 400% growth over five years.
The ability to weigh channel opportunities against operational demands, investment, and profitability, then align teams around the priorities that deserve resources.
Start with a focused project or bring me in as a fractional leader. The engagement is built around your business, the work to be done, and the decisions you need to make.
We agree on priorities, outputs, and a weekly or project fee before getting started.
Look at the business, the numbers, and the constraints. Separate the immediate pressure from the underlying issue.
Define the scope, sequence the work, and establish what a useful outcome looks like.
Put usable plans and systems in place, move the work forward, and leave your team equipped to keep going.
I’m Matt Hogan, a Boston-based business leader with more than 20 years across ecommerce, sales, marketing, operations, and general management.
I was among Wayfair’s first 50 employees and part of the founding team of AllModern. Since then, I’ve led businesses and teams across consumer brands, manufacturing, retail, and hospitality.
I connect strategy to how a business actually runs: its people, products, economics, and systems. I also bring a practical command of technology and AI to accelerate research, sharpen analysis, and get useful systems into place.
MBA, Boston University Questrom School of Business
BA, Mathematics · Computer Science · University of New Hampshire
Boston Latin School
Tell me what you're building, where you're stuck, or what you haven't had time to tackle.